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The tablets are erected as gift Christmas star in U.S.

Par mobilephone, 22/11/2012 à 11:45
Only 8% of U.S. consumers plan to buy the iPad mini or Microsoft Surface, 15% prefer the Kindle Fire or Samsung Galaxy
MADRID, 21 (Reuters / EP) The 'tablets' are emerging as a Christmas present for excellence in the United States. A

third of consumers are planning to buy a 'tablet, according to a new Ipsos poll conducted for Thomson Reuters. Also,

22% of those who want one of attractive devices other said it plans to cut year-end shopping to afford to buy a tablet.

The new 'tablet' iPad Mini Apple, the industry leader, it is captivating moment. Only 8% named the little brother of

the iPad as their first choice, the same percentage said he would like to buy a 'tablet' Microsoft Surface. "There has

been much controversy regarding the fact that the iPad mini costs $ 329 (257 euros)," said the director of consumer

research at Thomson Reuters, Jharonne Martis. The standard iPad is still the leader. 25% of consumers who choose this

'tablet' as a gift. On the other hand, 15% want to buy the Kindle Fire HD, and another 15% would prefer the

Samsung Galaxy device.

Apple sold about 11 million iPads during the holiday quarter of 2011. This year, analysts expect the figure to rise to

around 16 million iPads and 8 million iPads mini, Martis said.

The retailers are also preparing for a great season sales' tablets. Walmart, for example, doubled its orders iPads and

other 'tablets' and will offer iPad 2 with a gift card for $ 75 (58.5 euros), as one of its special Thanksgiving night.

Laptops still on the list of gifts for 32% of respondents, while 18% would like to buy desktops and only 13% are

looking for Ultrabooks.

Less Spending

Retailers expect the shopping season begin in September, but until Thanksgiving, which is Nov. 22, consumers do not

plan to start their holiday shopping this year. 72% said it has not shopped yet. "Black Friday is the official start of

the shopping season to year because it is when buyers begin to open their wallets," said Martis.

Most of these purchases will take place in physical stores, despite the growth of online offerings and fears that

consumers use the stores as showrooms to buy products online via their mobile devices. "It's growing, but it is still a

very small portion of retail sales," said Martis respect to purchases via mobile.

Two-thirds of shoppers said they were planning to spend the same amount as the previous year or who were unsure about

their spending plans, while 21% plan to spend less and 11% plan to spend more. Also, 60% said they prefer to shop near

their homes to save fuel.

The data resulted from an Ipsos poll conducted for Thomson Reuters between 15 and 19 November, having interviewed 1,169

U.S. online adults. The credibility interval was + / - 3.3 percentage points.


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